There are a lot of questions that comes into mind when starting a website and at times people tend to over do or over think things. When they hear about creating a website and dominating the searches, they start thinking like what we get the domain this-is-my-main-keyword.com no matter how long it is and no matter how cheesy it will look. They keep saying that having that domain will definitely put me in number 1 on the Google ranks as I have seen it done by others and that was the thing they read about with this XYZ SEO Guideline.

Another common situation would be lets place keywords all over the place, lets publish the same content over and over with the right amount of keywords and we will rank high in the searches. Don’t get me wrong, this method and I have seen it, works. But is it really what we need to do to achieve online success?

Yes – the objective of every online marketing endeavor is to achieve the success of its landing page or the main website objective. So basically it is not simply the traffic that want but to convert that traffic right.

Let’s say for example you are a purely ADS displaying website and you want adsense as a key to success, so traffic would be your objective. Let me ask you again, have you ever clicked on an Paid AD displaying on a website you visit? and How often? How do you feel about websites so full of advertisements?

What I am trying to say is that traffic is 1 factor to success but it is basically your website that does the delivery. If your website can’t convert then your traffic would be senseless. So now, if you created your website basically for search engines, when a real person visits it, do you think it would convert? I think 70% of the time no.

So the key is to plan your website really well, setup your objectives and goals and see how it can be achieved. How can your website convert? Will it be a sign up, a contact form correspondence, a free report that people would download, or a paid subscription? Clear that up first and then think of getting other people into your website.

So all I am getting at is that developing for website with SEO in mind have its own process to undertake, I am not saying that there is no such thing but that if you get lost midway, you will forget what the real objective of your site is. Too much of everything is bad, and this applies here as well. I know, now you do as well, and Google knows it too.

In the next articles, I will be writing about the context on how Google advices us to create our sites, this way, when we optimize, we make sure that our website follows the right guidelines for the search engine we want to rank good on.