This can be done either before you buy land or after (when it’s time to construct your structure already)

If you are in the Philippines, the company to go to is Metro Construction Inc. – Geotechnical Group. They are the experts in soil investigation, testing and sampling here in the Philippines.

They have tested and have help hundreds of individuals and companies alike nationwide in knowing how good or strong your soil foundation would be and also have strengthen soil foundation for areas which they found unstable.

Construction applications can be for Real Estate Development, Tall building construction, Mansions and Village development.

Visit there website at http://www.metrosoils.com

Going into the website, you will see that it pursues 3 main avenues in the shopping industry namely apparel, equipment, and bodybuilding supplements. Project Lifestyle Manila offers only the best and most recommended bodybuilding supplements because the group themselves have tried and tested each of the said products they are offering. It is important to note which product is most effective and for what purpose.

Let me introduce to you Hammer Nutrition that Project Lifestyle Manila carries and is an official distributor of the said brand. Hammer Nutrition products are mainly focused on recovery and is most utilized for running individuals. If you are a runner and loves to join or compete in different mile runs, Project Lifestyle Manila recommends Hammer Nutrition Gels, you must check the website for its proper dosage.

For bodybuilding either for losing weight or gaining mass, Project Lifestyle Manila offers a wide range of products but mostly ON or Optimum Nutrition. These products are well tested and if by any chance you will have worked out with someone wearing the Project Lifestyle Manila Awesomeness T-Shirt, then you will see that these people knows what they are doing and is supplementing themselves with the right nutrition for their different objectives.

Project Lifestyle Manila promote health and wellness as a whole and into sports. There is nothing more healthier than having an active balanced lifestyle of work, play, and exercise.

If you want to purchase bodybuilding supplements online, go to http://www.projectlifestylemanila.com – they accept Paypal and Bank Transfers.

We will look closely on how we can clearly market companies and websites in these 2 avenues. With the rise of Facebook, we now introduce the term – Facebook marketing. Let us utilize what they have presented to us and make use of it scientifically and professionally.

Watch out for more information about this as we bring you more information about search engine optimization and marketing.

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

We all probably know the definitions of hierarchy, and text links. All Google wants us to do is to be well prepped when finally publishing our website or online presence. We should not take for granted one of the main reasons why in the first place that we can create a web presence and that is information.

Any website, business or personal, will definitely have content which is the actual information that each entity does present to the world wide audiences hence having that information well organized is one of Google’s guideline to publishing a good website.

As for text links and seo, well each link will always have a relevant anchor text to it. Google simply says that it should be informational rather than have links named as LINK 1, LINK 2, LINK 3. Make it more informational and keyword friendly.

Google as the all time favorite for search engines really just wants websites to more organized and presented for the human audiences hence the information should be well placed. Let us not forget that creating websites involve the basics of HTML and that these elements also have a part in telling search engines and humans alike the different hierarchy in a page. Make use of what is available and present them in a well organized manner.

As for page linking, Google does not restrict the use of deep/er links in pages as at times information can really not be fitted in one page but as much as possible, if there is a way for your structure to be arranged in the sense that everything is 1 click away, it will not simply be advantageous to search engines but more so with the people coming into your website. A click away and a click back would mean that the person looking for these information landing in your home page can definitely be redirected to that page eventually as the info is presented to him directly.

Google does rank pages but not all our pages will be ranked the way we want it to, so having a clear home page, which is the commonly ranked page in our website and is presented in the SERPs, having links to each of the information on what your site represents will clearly be the most useful for visitors looking for such.

Let us just always keep in mind that Google wants to show the most logically relevant results and all our favorite search engine wants us to do is to create clear, concise, and well organized websites for the consumers that you and google serves which are the searchers. Let us do but not overdo.

Another common situation would be lets place keywords all over the place, lets publish the same content over and over with the right amount of keywords and we will rank high in the searches. Don’t get me wrong, this method and I have seen it, works. But is it really what we need to do to achieve online success?

Yes – the objective of every online marketing endeavor is to achieve the success of its landing page or the main website objective. So basically it is not simply the traffic that want but to convert that traffic right.

Let’s say for example you are a purely ADS displaying website and you want adsense as a key to success, so traffic would be your objective. Let me ask you again, have you ever clicked on an Paid AD displaying on a website you visit? and How often? How do you feel about websites so full of advertisements?

What I am trying to say is that traffic is 1 factor to success but it is basically your website that does the delivery. If your website can’t convert then your traffic would be senseless. So now, if you created your website basically for search engines, when a real person visits it, do you think it would convert? I think 70% of the time no.

So the key is to plan your website really well, setup your objectives and goals and see how it can be achieved. How can your website convert? Will it be a sign up, a contact form correspondence, a free report that people would download, or a paid subscription? Clear that up first and then think of getting other people into your website.

So all I am getting at is that developing for website with SEO in mind have its own process to undertake, I am not saying that there is no such thing but that if you get lost midway, you will forget what the real objective of your site is. Too much of everything is bad, and this applies here as well. I know, now you do as well, and Google knows it too.

In the next articles, I will be writing about the context on how Google advices us to create our sites, this way, when we optimize, we make sure that our website follows the right guidelines for the search engine we want to rank good on.

Search Engine Optimization Web Hosting

SEO Web hosting is simply the idea that any clean strategy in promoting your website will not be effective if you host it with an unreliable web host.

Hosting up-time is a huge factor when choosing your web hosting provider. Even though how beautiful or rich your web application be, if your web host is always down, your website will not be reachable and production will never be good.

Relating to Google’s aim in their search results, they want to give searchers the most logical results in what they are finding, so if your website is always down then Google will flag your site and penalize your rankings simply because even if you are the logical result to searches, being down most of the time will push your ranks down or better yet be out of the SERPS.

Google will not want to appear to return unreliable search results hence it will not show your website in the ranks.

A SEO web host is a reliable web host, the one with a nearly 100% up-time.

Another reason for relating web host to seo would be the distinction of unique ip addresses. If you have more than 1 website or if your seo strategy is to create/develop mini websites that will create links to your main website for ranking, choosing the right web host for your other websites is important as well.

Having multiple distinct websites with different ip addresses pointing to your main website is much better than having multiple websites under one web host with 1 ip address.

Another thing to consider would be bandwidth and hosting resources. Your online business plan must always include the steps whenever everything is doing well as you planned it would. What if your marketing plans worked? How much traffic are you getting? 10,000 unique visits a day or 100,000 uniques?

These are things you still need to consider when choosing your SEO web host. The most basic hosts are shared ones – but shared hosting can only do as much so you must know if your web host has means to upgrade your hosting. If the traffic objective is met then it might be time to change to a much more better hosting plan. Make sure that your host can easily migrate you to a Dedicated Host if needed or at least a virtual private one. Do not forget making sure that there should be 0 downtime when this happens.

Web host and resources is very much important when planning your business website, it can dictate its success and failure if you happen to be with the wrong or right web host.

These are the main reasons why you should plan carefully when choosing your website hosting.

COMLABS has been providing reliable web hosts in the Philippines since 2005 with satisfied clients such as

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• Feverluxelounge.com
• Royalpalmvillas.com.ph

Host with COMLABS today and we will hold your hand into the transition to make sure that your website deserves the best and a 99% up-time.

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The first step in making your website search engine friendly is to look at your website more closely with the guidelines on how to create an effective website before a more search engine approach is applied.

Step 1: Know your Objectives

It is important to know the objectives of your website and how does its presentation condone to achieving what is targeted. There are specific questions in mind in which you need to ask yourself in order to know how your website is doing like “Are you trying to sell something?” or “Are you trying to prove a point?”
You should always keep your customers with the notion of “Okay, what’s next?”

Ask yourself this: “Is your website doing what it is supposed to do?”

Assuming that it’s objective is not malicious in nature and if you can answer yes to this then you are ready for step 2.

Step 2: Check for Malfunctions

Any website when built will have a certain process flow to follow. Go through your site as any visitor and act as if you were a customer. If this is your own website, if it best if you can have a friend or acquaintance to go try out your website and see if they can find anything wrong with it.

Sometimes a simple broken link can easily dismantle your business model, or worse there is a problem with your checkout button or a script has need of debugging.

Have a “What should be there would be there” policy and make sure that everything is accounted for.

Step 3: Imply SEO related modifications

After finishing step 2, you will now have a more clear picture of what you have in your website, how things are processed, where things lead, and what to expect. Now is the perfect time to picture all that in your mind and then imply SEO related practices. Start with the home page and go along with the flow that you knew most people would go to. These are the main pages that should be optimized.

After going through all these pages with the needed changes, look at other pages that you have missed out but are part of the website as a whole. Sometimes even the most belittled page can actually convert for you if presented correctly.

Conclusion

Performing an SEO audit is actually more similar to performing quality assurance to your website but having SEO in mind. It is but important to know the different rules and guidelines to follow in order to make sure that you are not doing anything wrong on your site or at least make sure you are doing what is correct.

When you read specific seo related guidelines sometimes people would tend to over optimize pages which actually then leads to content spamming. Remember, create pages for people to read and not mainly for search engines. These antics can do some good short term but will do more harm to your website in a long term basis.

So the key is when creating a website, focus on it’s creation and objectives – make sure things are in place and is effective then that’s the time you optimize what you can for the search engines.

Getting links pointing to your website is one thing, but having killer content that is formatted correctly and deployed under seo standards is better. Why? Because if your content is really such a killer, getting just a few links to it and letting people know it exist instantly will start a snow ball effect where other people will appreciate it and or probably other people will link to it naturally.

I can speak for most of us here at our team that when we see good content, helpful, and or useful, we bookmark it, and would have love to talk about it in our personal blogs and social networks.

So content is the utmost important along with what keywords did you want your content to target. If it is well formatted that it has the necessary keywords placed naturally, I am sure that its effectiveness will go way high than most content that is simply developed for search engines.

That’s it for onsite stuffs. Watch out for more soon.

Conversion goals in an SEO essence is all about awareness, interest, desire and action. Though usually interest and desire should be grouped into one section where desire is just the essence of greater interest.

When you have a website, the first thing that pops into your mind is to whom does my website serve or to whom is it for. That is when you start listing your keywords thinking like a visitor or customer whom you think would benefit on your website. This is where you put yourself on what a customer or visitor would probably be interested for.

Interest

This might be a product, a service, or simply free information that you know that people will be interested for. Interest is what drives people to search. Aside from having a need, it’s all about interest. I can relate as for example, I am a really big fan of this Lie to me series, though unfortunately it doesn’t air live in our area hence I needed to get a ripped broadcast of it on internet websites. Since my biggest source for these types of tv rips are still pre-occupied of their current traffic boost which at the moment could not have taken care of this latest episode rip, I had to find my way to getting another source for my interest. What did I use? Google and ofcourse some common sense on selecting which keywords I would type in. Ok, the most common I results I get from the base keywords I used gave me websites which actually has their titles optimized for my keywords and then leads me a another website where I have to Download something before actually viewing the content I want.

This is already a complete life cycle of the conversion goal that we would want to talk about and will continually use this example through out this document.

Interest. It is but my interest with these tv programs that drove me to search google with these chosen keywords.

Desire

Now desire comes in the point where as in my venture to find the right website, I stumble upon this website that makes it more clear that this is the right site I am looking for. My desire increases since I feel that I am getting closer to what I am looking for in which I explore further what steps I need to undergo to get my way in.

Awareness

Awareness is actually where online marketing comes in. Getting people aware that you or your website exists. That your website contains these relevant information, or products that will be supplement to searchers or surfers on the internet. Awareness is what keeps the SEO industry alive since most businesses now has their new and unique ways on how people can become aware of them.

From Pay-per-click advertisements with great flash banner designs, to paid text links on websites and up to search engine results. These are the different ways how websites make themselves visible to prospective visitors and/or customers.

Action

This is the main objective of what you want your website to do. In application, this should be made aware to yourself or to your client on what objectives you would want your website to have.

1. Do you want just readers – so when they come in to your website, you upsell more of your written work so that they would read more. Offer a rss feed subscribe option where they can be updated whenever you have published a new item they are to read.

2. Do you want to sell something? Gain your visitors trust and upsell your product to him or her. Show how he or she will benefit from your product and secure them with the feeling that this is the right place to spend their valued dollars.

3. Lead generation – a most common objective which leads to either having leads to sell, and leads to sell to. Again, trust and the feeling of security is the best approach to this objective where you can entise your visitors to sign up for a free product or report. Or simply subscribe to your newsletter.

4. Imply an idea and redirect. Most landing pages are like these, it is but the same idea as upselling something to a visitor and probably redirecting them to your main website which you want to sell something, have them sign up to, or offer something for free. A unique marketing strategy done by experts to get good traffic, link juice and site inventory.

Action speaks louder than words and it is but important to set which actions you expect from your website before you start making people aware or get their interest and desire. Otherwise, it’s like shooting into the open air and just get anything that you might hit in which in most cases, nothing.

Setting these objectives and having these principles in mind will greatly help in your search engine marketing campaign. Always remember, we can only show you to the door, it’s up to you to step in. Remember that line from the matrix and you will not get lost in setting your conversion goals.

“Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.”

With that said, it is most likely that SEM focuses on marketing through search engines. As to how, that is where the broadness of the topic comes in. How do you market your website through search engines and what are the most effective ways to do so.

The search engine industry has grown rapidly in the last couple of years more than it has say in the last 5 years or so. It is simply because people are now more aware of the internet and it has become a household that everyone should be using it. In other words, people are growing old and those young before that are open to the intricacies of the net are now the young adults of today.

Marketing through search engines is kind of a broad topic to discuss but the easiest way to do so is through paid advertising. Get to know your favorite search engine more and I am sure you will find that they have a nice package to offer you so your website can have more exposure. Pay-per-clicks, contextual advertising, and paid inclusions are what commonly are offered, choose the best plan suitable for your website and don’t forget, your budget.

Another method is through SEO or search engine optimization. Optimizing your website so it ranks well naturally on your favorite SEs.

Since search engines become more and more unpredictable as to how they rank websites, the number of ways of promoting your website through them become more and more complicated as well.

The key is to know more, and to do more.

Doing without knowing is like shooting an automatic rifle in the dark hoping that it hits the target. It might hit the target yes but sometimes you might also hit the wrong targets which will end bad for you or your website. What is important is to know what works and be more like a sniper: patient and accurate, strike where it matters and shoot only at your target. Your focus will be more on your objectives and hitting it will most likely happen sooner or later.