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How You Frame Your Offer

This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers. If you can’t frame your offer in the right way, than you won’t be able to grab any of their attention.

Yes, the message itself will have some impact on how you present it, because if the message is too long you’re automatically limited in what you can do to present it. If you need two or more pages to explain your offer than you’ve just decided by default that you’re going to be using brochures, because nothing else is going to do.

Most marketing offers aren’t so restrictive, and there’s a reason why the majority of marketing is based around a shorter message. This allows you to do a few things right from the beginning.

The first thing to consider with a shorter marketing message is the amount of freedom you now have in how you present it. You can choose poster printing or you can choose to send out a variety of postcards. Both are going to be good fits for the same style of messages, but even here you have certain distinctions to be well aware of.

Poster printing works best with a highly visible message. If you have something you know can attract a lot of attention than you should go with posters as your primary form of marketing. What kind of message is this? Product releases where an image of the product is how you’re framing your marketing will work well with posters, but might not gain the same level of attention when put on a postcard.

What about when you need to give people important information as part of your marketing? Now postcards edge out posters as being more useful, because a person can actually keep a postcard with them. If you have to give out any decent amount of information you might avoid posters because people have to write something down in order to remember it, and few people are going to go to that much trouble.

The delivery of the message and the marketing might be a consideration as well. You might have a message that works well for postcards, but you don’t have a mailing list set up to use with postcards, and so you can’t really capitalize on them. Now flyers could be your answer, because once again they can deliver a similar message, but it’s easier to hand out flyers in person.

Don’t spend all of your time worry about what the message is and forget to consider how you’re going to deliver that message to your audience.

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